Publication Date: November 11,2025

Effective Date: November 11,2025

Previous Version: November 11,2025

Hi Rokid Privacy Policy

Rokid International Limited and its affiliates (“We”, “Our”, or “Us”) provides innovative augmented reality services and products through our websites, applications, content, hardware, and software. This Privacy Policy will explain the purposes of the processing, the identity of the controller, and the existence of the rights of the data subjects.

We are the controller responsible for your personal data (or “personal information”, under certain jurisdiction):

We: Rokid International Limited

E-mail: global-support@rokid.com

Please take a moment to familiarize yourself with our privacy practices and contact us at [global-support@rokid.com] if you have any questions.

The purpose of this Privacy Policy is to explain how we collect, store, process, and protect your personal data when you use the Hi Rokid App and Rokid Glasses (collectively “Hi Rokid”, “Products”, or “Services”). By using Hi Rokid, you confirm that you have read, understood, and agreed to the terms and conditions set in this Privacy Policy. For the purpose of this Policy, “personal data” means any information relating to an identified or identifiable individual. We strictly abide by applicable laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act of 2018 (“CCPA”), the California Privacy Rights Act of 2020 (“CPRA”), and our agreements with users (or “you”) and policies , and collect and process the data you voluntarily provide as well as data generated through your use, in order to provide you with our services, to optimize our services, and to protect the security of your personal data.

Here is a summary of this Policy:

1. Data We Collect From You and How We ProcessUse Your Personal Data

We will collect and process your personal data in the following scenarios:

(1) When registering and logging into your account

When you register for an account, we will collect and process certain types of personal data for the following purposes and legal basis:

Scenarios Type of Personal Data Purpose Legal Basis
Registration and Login Email address As your exclusive login credentials, account security, and identity verification. 1.Performance of Contract.
2.Protection of the vital interests associated with the security of your account.
Password As your exclusive login credentials.
Registration Date of birth In order to verify your age.

If you do not provide us with the aforementioned data, we will be unable to complete your account registration and login, nor will we be able to provide you with the corresponding services.

(2) When connecting Rokid Glasses with ‘Hi Rokid’ App

When you connect Rokid Glasses with ‘Hi Rokid’ App, we will collect and process certain types of personal data for the following purposes and legal basis:

Scenarios Type of Personal Data Purpose Legal Basis
Device Interconnection Network information: IP address, network connection status (Wi-Fi/mobile data), location-related information, and device unique serial number (SN) In order to realize the secure interconnection and interactive control of Rokid Glasses with our servers, ‘Hi Rokid’ App, and your phone. 1.Performance of Contract.
2.Our legitimate interests in keeping our products functioning properly.
Interaction information: your account identification information, Bluetooth connection status
Device information: current device firmware version, security certificate status, the device ID, device manufacturer, device model, device platform, device brand, device identification code (IMEI, IDFA, Android ID, MAC, OAID, Advertising ID, Serial Number, IMSI, UAID, ICCID, IDFV, BSSID, SSID), installed app list, operating system name, operating system version, device size

If we do not collect and process the aforementioned data, it is technically impossible to safely connect Rokid Glasses with your device, and we will also be unable to provide you with the corresponding all of our services.

(3) Intelligent voice interaction

When you use our intelligent voice interaction services (such as when you say the wake ward ‘Hi Rokid’, or when you use voice commands to have Hi Rokid take photos or perform other services), we will collect and process certain types of personal data for the following purposes and legal basis:

Scenarios Type of Personal Data Purpose Legal Basis
Voice Interaction Your Voice Audio Content Analyse voice audio content within the device to perform speech and semantic recognition, thereby generating corresponding text or operational commands. This enables control, coordination, and interaction with Hi Rokid and associated applications and devices, provide you with our voice interaction services. 1.Performance of Contract.
2.Our legitimate interests in keeping our services functioning properly, soundly and safely.
Device and account identification information
Related application and device status information
Geographic location information based on network location

If you do not provide us with ‘Your Voice Audio Content’, it is technically impossible to provide you with our voice interaction services. If wo do not collect and process the rest aforementioned data, it is technically impossible to provide you with our voice interaction services properly, soundly and safely.

(4) AI Assistant

When you use the AI Assistant, we will collect and process certain types of personal data for the following purposes and legal basis:

Scenarios Type of Personal Data Purpose Legal Basis
AI Assistant User Content: your voice audio content (which will be recognised and generated into text), images, and other content you upload Recognise your voice audio content and transcribe it into conversational text.
User content will be processed to generate corresponding response, to provide you with AI Assistant function.		 1.Performance of Contract.
2.Our legitimate interests in keeping our services functioning properly.
Contextual background Ensure the coherence of the conversation
Chat history
Interactive behaviour
Feedback information (i.e., ‘Like’ and ‘Dislike’) Improve the performance

If you do not provide us with the aforementioned data, it is technically impossible to provide you with AI Assistant services or to obtain your feedback. You can clear your ‘Chat history’ in the ‘Glasses settings’ page (you can visit this page by clicking the cog icon in the top-right corner of the App).

(5) AI transcription and AI summary

When you use the AI transcription and AI summary under the ‘Recording’ function, we will collect and process certain types of personal data for the following purposes and legal basis:

Scenarios Type of Personal Data Purpose Legal Basis
AI transcription & AI summary Audio recording Transmitted to the cloud servers and processed to generate summaries and transcribed text. 1.Performance of Contract.

If you do not provide us with the aforementioned data, it is technically impossible to provide you with AI transcription and AI summary function.

(6) Real-time voice translation

When you use the real-time voice translation, we will collect and process certain types of personal data for the following purposes and legal basis:

Scenarios Type of Personal Data Purpose Legal Basis
Real-time voice translation Audio recording when this function is activated Transmitted to cloud servers, where audio recording is recognised and processed to generate more accurate translation results. 1.Performance of Contract.

If you do not provide us with the aforementioned data, it is technically impossible to provide you with real-time voice translation.

(7) Navigation

When you use the navigation, we will collect and process certain types of personal data for the following purposes and legal basis:

Scenarios Type of Personal Data Purpose Legal Basis
Navigation GPS and other sensor data To provide you with accurate map display, route planning, and navigation guidance services during use. 1.Performance of Contract.
IP address
Information you have entered: searches, travel modes, routes, places you label as home or work, and historical navigation records
Information about things near your device: Wi-Fi access points, cell towers, and Bluetooth-enabled devices
Device model and software version

If you do not provide us with the ‘Information you have entered’, or if we do not collect and process the rest aforementioned data, it is technically impossible to provide you with navigation services. You can clear the ‘historical navigation records’ by yourself from the App.

(8) Glass Pay (This feature is currently only available to the users in the Hong Kong SAR.)

To provide you with convenient and secure ‘Glass Pay’ services, we will collect and process certain types of personal data for the following purposes and legal basis:

Scenarios Type of Personal Data Purpose Legal Basis
Activating ‘Glass Pay’ with voice interaction Your Voice Audio Content In order to activate ‘Glass Pay’ properly, soundly, and safely. 1.Performance of Contract.
Device Information: device name, device unique ID, manufacturer, manufacturer user ID, manufacturer unique ID.

When using ‘Glass pay’ for the first time, you may need to link your AlipayHK account and complete identity verification as required by AlipayHK. During this process, AlipayHK may collect and process your biometric credentials such as your voiceprint. For specific details, please refer to the information displayed on the AlipayHK ‘Glass Pay’ page.

If we do not collect and process the aforementioned data, it is technically impossible to activate ‘Glass Pay’ services through voice interaction.

(9) Tip

When you use the Tips, we will collect and process certain types of personal data for the following purposes and legal basis:

Scenarios Type of Personal Data Purpose Legal Basis
Tips Information you have entered: text, date, and time. To provide you with basic Tips services. 1.Performance of Contract.
Schedules from your system calendar
Your Voice Audio Content To provide you with voice interaction Tips services.

If we do not collect and process ‘your voice audio content’, it is technically impossible to activate Tips services through voice interaction.

(10) Teleprompter

When you use the Teleprompter, we will collect and process certain types of personal data for the following purposes and legal basis:

Scenarios Type of Personal Data Purpose Legal Basis
Teleprompter Information you have entered: files and text To provide you with basic Teleprompter services. 1.Performance of Contract.
Your Voice Audio Content To provide you with ‘smart scroll’ function.

If we do not collect and process the aforementioned data, it is technically impossible to provide you with the basic Teleprompter services, or ‘smart scroll’ function.

(11) Calls

This service including incoming calls display and announcement, under these scenarios, we will collect and process certain types of personal data for the following purposes and legal basis:

Scenarios Type of Personal Data Purpose Legal Basis
Incoming calls display and announcement Contacts information: names and phone number To display or announce contacts information. 1.Performance of Contract.
Head controls Head posture To provide you with head control function.
Voice interaction Your voice audio content To active calls service.

If wo do not collect and process the aforementioned data, it is technically impossible to provide you with this service.

(12) (12)When submitting issues and suggestions

In this scenario, we may collect and process certain types of personal data for the following purposes and legal basis:

Scenarios Type of Personal Data Purpose Legal Basis
Issues & Reports Information you have entered: text, photos, videos, and issue logs To help us accurately understand the problem situation, verify the malfunction, and promptly follow up the solution. 1.Performance of Contract.
2.Our legitimate interests in optimizing our services and enhancing the users’ experience.
3.Your consent.
Your account information:ID and email address
Device information:glasses serial number, glasses version, phone model, phone OS version, and App version
Historical feedback records
Your account information:ID and email address To promptly communicate with you about the progress of the problem, provide a solution, or file the results of the process.
Associated device information
Log-in behaviour records
Order information
Communication records:Content of communication and call recordings.

It is essential for us to collect and process the aforementioned data, in order to resolve your issues and reports satisfyingly.

(13) Service optimization, experience enhancement, and secure operation

In the course of improving the performance of our products and the quality of our services, we may collect and process certain types of personal data for the following purposes and legal basis:

Scenarios Type of Personal Data Purpose Legal Basis
Service optimization and experience enhancement Specific behavioural data By analysing these data, we can better understand user’s experience in actual operation and accordingly continue to optimize product features and service quality. 1.Performance of Contract.
2.Our legitimate interests in optimizing our services and enhancing the users’ experience.
Time periods of use
Device models
Device identifiers: IMEI, IDFA, Android ID, MAC, OAID, Advertising ID, Serial Number, IMSI, UAID, ICCID, IDFV, BSSID, SSID
IP addresses
Issue/error logs generated during the operation of the services
Secure operation of services Device Information: current device firmware version, operating system version number, device status information, device identification information (Android ID, ICCID, IMEI, MAC address, IDFA), storage device information, and IP Address. To ensure the security and stability of our services. 1.Performance of Contract.
2.Our legitimate interests in ensuring the security and stability of our services.
Application installation list
Issue/Error logs

It is essential for us to collect and process the aforementioned data, in order to optimize our services and enhance user’s experience, and to provide you with secure and stable services.

(14) Access permission which we may request

During your use of our services, we may request and access the following permissions on your mobile device:

You may decide to disable all or specific permissions. Disabling permissions will affect corresponding functions of ‘Hi Rokid’ but will not impact other functionalities. The display and way of disabling permissions may vary depending on your phone model and operating system version. Please refer to your device’s manual or user guide for specific instructions.

It should be specifically noted that our glasses devices exist in different versions with varying functions; furthermore, functions may vary depending on the region in which the glasses device is used. Should the glasses device you are using not support certain features mentioned above, we shall not collect or process your personal data in relation to such scenarios. The scope of personal data we collect and process shall be determined by the features available on the glasses devices you are using.

2. Who Are the Recipients of Your Personal Data

We don’t sell any of your personal data to anyone, and we never will. We also require the recipients of your personal data to follow rules about how they can and cannot use and disclose the personal data we provide.

We may share your data with the following categories recipients:

(1)Our affiliates and subsidiaries.

(2)Service vendors (e.g., translation services providers, navigation services providers, AI services providers, Cloud service providers, etc.).

(3)Legal, regulatory, or law enforcement authorities (when required by law or to protect our legitimate interests).

(4)Transaction counterparties (in the event of a business reorganization, acquisition, or sale of assets).

3. How We Store and Protect Your Personal Data

3.1 Location of Data Storage

We will store your personal data collected and processed in accordance with this Privacy Policy at Singapore.

3.2 Data Storage Period

We keep your personal data as long as we need it to provide our Products, comply with legal obligations or protect our or other’s interests. We decide how long we need personal data on a case-by-case basis. Here’s what we consider when we decide:

(1) If we need it to operate or provide our products and services, and respond to your requests (such as inquiries or complaints), etc. For example, we need to keep some of your information to maintain your account.

(2) The feature we use it for, and how that feature works.

(3) How long we need to retain your personal data to comply with certain legal obligations. For example, we retain data for as long as we need it for legal request or obligation; governmental investigation; legal claim, complaint, litigation or regulatory proceedings.

(4) If we need it for other legitimate purposes, such as to prevent harm; investigate possible violations of our terms or policies; promote safety, security and integrity; or protect ourselves, including our rights, property or products.

(5) Special agreements between you and us regarding the storage period of personal data.

(6) Special provisions of laws and regulations regarding the storage period of personal data.

4. Your Personal Data Protection Rights

4.1 The right to access – You have the right to request us for copies of your personal data. We may charge you a small fee for this service.

4.2 The right to rectification –You have the right to request that we correct any information you believe is inaccurate. You also have the right to request us to complete information you believe is incomplete.

4.3 The right to erasure –You have the right to request that we erase your personal data, under certain conditions.

4.4 The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.

4.5 The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

4.6 The right to withdraw consent at anytime -You can contact us to withdraw your consent or change the scope of the relevant consent at any time.

4.7 How to delete your account

You can delete your account in the Hi Rokid app (going to ‘Me’ - ‘Account Management’ - ‘Delete Account’) or by contacting us to delete your account as set out in Section 4.8 of this Privacy Policy. After deletion of your account, unless otherwise required by applicable law or regulation, we will stop providing the Services to you and will delete or anonymise your personal data at your request.

4.8 How to exercise your rights

If you would like to exercise any of these rights, please contact us at:

E-mail: global-support@rokid.com

To protect the security of your account and your personal data, we may require you to provide a written request, and we may also ask you to provide relevant information to verify your identity before processing your request and/or complaint. Generally, we will respond within thirty (30) days.

5. Cookies and Other Similar Technologies

We use technologies such as cookies, tags and scripts. These technologies are used to analyse trends, administer the website, track users’ website activity and gather demographic information about our entire user base. We receive individual and aggregated reports from these companies based on the use of the technologies described above. Log Files: We collect certain information and store it in log files. Such information may include IP addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We do not link automatically collected data to other information we collect about you.

6. International Transfer of Your Personal Data

When we transfer your personal data outside the European Economic Area (EEA), we ensure that your data is protected in accordance with the General Data Protection Regulation (GDPR).

We will inform you of the relevant information regarding the international transfer of your personal data. If you have any questions or concerns about the international transfer of your personal data, please contact us at global-support@rokid.com.

7. Protection of Minors’ Personal Data

To comply with applicable laws, we do not knowingly collect personal data from minors under 18. If we become aware that we have collected personal data from minors under the 18, we will take prompt action to delete such data.

8. How We Update This Privacy Policy

This Privacy Policy will come into effect on the effective date shown below the title. We reserve the right to amend this Privacy Policy at any time. When there is a substantial change to the content of this Privacy Policy, we will display the amended policy to you in a push notification, pop-up window, or other appropriate way that complies with the requirements of the law. However, if you do not agree with the amendment we have made to this Privacy Policy, please stop using Hi Rokid after such notices have been posted.

The path to this Privacy Policy on Hi Rokid App is: Open the Hi Rokid app - tap “Me” - tap“App Settings”- tap “Privacy Policy”to view.

9. How to Contact Us

If you have any questions or suggestions regarding this Privacy Policy and our privacy practices, you may contact us at the following:

E-mail: global-support@rokid.com

10. How to Contact the Appropriate Supervisory Authorities

You have the right to lodge a complaint with an appropriate supervisory authority. If you believe that we didn’t process your personal data in accordance with this Privacy Policy or the applicable data protection laws, you can lodge a complaint with an appropriate supervisory authority in your country/region.

11. Regional Privacy Policy for the United States (California Privacy Policy)

If you are a California resident, you have rights under the California Consumer Privacy Act (the “CCPA”). This California Privacy Policy supplements our Privacy Policy by providing you with the Notice at collection, informing you of how to exercise your right to opt out of the sharing of personal information, and describing your other rights under - the CCPA. For more detailed information on our collection and processing of personal information, please see the main Privacy Policy.

11.1 Notice at Collection

We may collect, and within the last 12 months may have collected, the following categories of personal information:

A. Identifiers, such as real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, or account name

B. Personal information categories defined in the California Customer Records statute, such as name, address, and email address

C. Commercial information, such as information concerning products or services purchased or considered

D. Internet or other electronic network activity information, such as information regarding interactions with an internet website, application, or advertisement

E. Geolocation data (non-precise)

F. Audio, electronic, visual, or similar information

G. Inferences drawn from any of the other categories of personal information reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

H. Sensitive personal information, including account sign-in and password necessary to access your account, precise geolocation information, the contents of text messages, and information relating to health

11.2 Do Not Sell or Share My Personal Information

We will not, and never will, sell any of your personal information.

11.3 Use By Children

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from anyone under 18. If we become aware that we have collected personal data from a child under 18 without parental consent, we will take steps to delete such data as required by applicable laws.

If you are a parent or legal guardian and believe that your child has provided us with personal data, please contact us immediately so that we can take appropriate action.

11.4 Your Rights and How to Exercise Them

A. Right to know about the personal information we collect, disclose, and share - The CCPA gives you the right to request that we disclose the specific pieces of personal information we have collected. The categories of personal information we collect about you, the sources from which we collect such personal information, the purposes for collecting and sharing such personal information, and the categories of third parties to whom we disclose personal information are described above and in the main Privacy Policy from which you were directed to this policy.

B. Right of deletion – You have the right to request that we delete your personal information, subject to certain exceptions.

C. Right of correction – You have the right to request that we correct inaccurate information that we maintain about you.

D. How to exercise your rights - If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at:

E-mail: global-support@rokid.com

In response to your request to exercise your rights, we will acknowledge receipt within 10 business days after receiving your request and complete the processing of your request within 45 days in normal. To protect the security of your account and your personal information, we may require you to provide a written request, and we may also ask you to provide relevant information to verify your identity before processing your request and/or complaint.

11.5 Non-discrimination

We will not discriminate against you for exercising any of your CCPA rights.

11.6 Contact Us

We take privacy and data protection issues very seriously and actively protect your rights in relation to personal data processing activities. If you have any questions or suggestions regarding this Privacy Policy/our privacy practices, you may contact us at the following:

E-mail: global-support@rokid.com